about us

We help dealers sell more cars through tailored consulting, sales training, and marketing strategies.

Driven by Results.
Built for Dealerships.

Our Story

Eagle Dealer Services was built for one reason — to help dealerships dominate.

In a market where margins are shrinking, buyers are tougher than ever, and digital-first competitors are coming for your lunch, standing still is a death sentence.

We bring the firepower of decades of frontline dealership leadership, precision marketing, and battle-tested tools to help you take control, stack more wins, and squeeze every ounce of profit from every deal.

We don’t hand you fluff. We deliver hard results that move the needle, elevate your team, and make your store the market leader.

More leads. More sales. More gross. Guaranteed!

Mission Statement

Our mission is simple: More Car Deals, More Gross, More Net

WHO WE ARE

Michael Eagle

Founder & Lead Consultant

Proven Leadership. Relentless Execution.

With over 30 years of real-world dealership success, Mike Eagle has led from the front — not from the sidelines. He’s driven high-performance sales cultures, built lead-generation systems that convert, and led dealerships to record-breaking volume and PVR in some of the most competitive markets in the country.

Mike has driven market crushing results for powerhouse dealer groups nationwide, bringing structure, strategy, and leadership that moves the needle, including:

AutoNation

Sonic Automotive

Feldman

Germain
RRR Auto Group

He doesn’t just advise. He leads. He builds teams that produce. He drives outcomes.

Contact us now to see if he can do the same for you

WHAT WE DO

We provide a comprehensive strategy to drive traffic, train your team, and maximize dealership profitability.

WE DRIVE TRAFFIC

Direct mail campaigns
Email marketing
Data mining
Targeted text blasts
Set appointments that show and buy

WE TRAIN & EXECUTE

Train your team to maximize results
Desk deals effectively
Close deals at higher gross and PVR

OUR PROMISE

We deliver more units and higher gross — or you don’t pay.

Driving Traffic: How We Do It
Direct USPS Mail – precisely targeted campaigns
Data Sorting – filter by MMY, credit score, trade equity, and market characteristics using your database or a conquest database
Email Marketing – same targeted approach as direct mail
Social Media Marketing – reach exact demographics
Targeted Text Blasts – with visuals to increase engagement
Virtual BDC – handling inbound leads and outbound follow-up
Your showroom will be flooded with customers ready to buy now, helping you gain your unfair share of the market.

MAKING DEALS

Too many desk managers have become desk clerks instead of deal quarterbacks. The desk should control the deal like Tom Brady commands his offense:

Pricing strategy
Trade allowances
Cash investment
Payment terms and rates

The desk leads the process and sets the tone for how deals are presented.

OUR DIFFERENCE

I bring a proven process that is GUARANTEED to close deals at a higher rate and maximize PVR beyond what most dealers have ever experienced. I train your team as I execute, ensuring you’re equipped for long-term success. When I leave, you’ll have a fully trained, highly engaged team that captures every opportunity. No money will ever be left on the table — ever.

ready to take your business to the next level?

Ready to Take Your Dealership to the Next Level?

Let’s start with a free consultation and build your growth strategy.